You’ve hit your first few million in ARR. The product is solid. The early-stage hustle worked. (Congrats!)
So why does scaling your Go-to-Market (GTM) motion feel like you’re trying to accelerate with the handbrake on?
Why are Sales and Marketing pointing fingers, armed with different data, debating lead quality while revenue leaks from your funnel? Why do board meetings feel more like defending last quarter’s numbers than confidently mapping out the next phase of predictable growth?
That growing friction between teams, fueled by conflicting metrics? That’s a symptom. The root cause is The Data-Decision Disconnect.
The Data-Decision Disconnect in a SaaS scale-up leads to:
The Sales-Marketing Blame Game: Wasted budget and lost morale as both teams operate from separate playbooks.
A Leaky Funnel: Missed opportunities because you can’t agree on where the problems are, let alone how to fix them.
Stalled Growth: An inability to build a predictable revenue engine because you can't trust the data driving your decisions.
AI-Adoption Paralysis: A feeling of being left behind in "The Great SaaS Reset" because your foundational data is too messy to build upon.
Welcome to The Data-Decision Disconnect Newsletter:
Pragmatic perspectives on architecting a data-driven GTM engine for B2B SaaS leaders.
This isn’t another firehose of generic marketing tips or abstract RevOps theory. This publication is your dedicated resource for ending the GTM blame game and bridging the gap between the data you have and the aligned, decisive action you need to take.
Why Subscribe? What’s In It For You?
Each issue cuts through the noise of siloed metrics and MarTech hype. Forget chasing unattainable 'perfect attribution'. Instead, you'll get the blueprints for building a truly aligned revenue machine.
Pragmatic Frameworks: Actionable guides on implementing a Unified RevOps Data Framework: the shared playbook that gets Sales, Marketing & CSC celebrating the same wins.
Strategic Clarity: A forward-looking view on navigating "The Great SaaS Reset," focusing on what it really takes to build a defensible "Data Moat" for long-term resilience.
Actionable Blueprints: Concrete ways to fix GTM friction, foster a culture of validated learning, and move from reactive debates to confident, data-driven execution.
Jargon-Free RevOps: Straight talk on what truly matters for aligning teams, plugging revenue leaks, and driving predictable growth.
Challenging the Status Quo: Moving beyond analysis paralysis and departmental blame towards building one cohesive, data-backed revenue team.
What are you waiting for? Subscribe already! 👇
Who Am I?
I'm Rick, founder of Data to Value, a RevOps Data Agency. I partner with B2B SaaS Founders and their GTM leadership (Sales, Marketing, CS, RevOps) who are tired of the scaling chaos.
My job isn't to sell you another tool; it's to act as your Revenue Architect. I help you implement the pragmatic data systems and strategic thinking required to turn your GTM data into your most valuable asset.
I believe SaaS success in this new era comes from having a foundational Data Moat that allows you to move fast, learn faster, and finally align your entire GTM team.
Ready to end the blame game?
If you're tired of data debates and ready for GTM alignment and predictable growth, subscribe below. Get practical insights and strategic blueprints delivered straight to your inbox, helping you transform your data from a source of frustration into a catalyst for confident, unified action.
Last chance… You really should subscribe 👇
