Archive - The Data-Decision Disconnect

The Great Go-to-Market Reset, Part 1: The Funnel is Now a Black Box

The old GTM playbook is broken, and AI is the culprit. But this isn't another doomsday post. It's an honest exploration of what the data is telling us …

Jul 8 •

Rick Dronkers

April 2025

Stop Drowning in Data, Start Making Decisions: Bridging the Data-Decision Disconnect

You have the data. So why are confident decisions still so hard? Inside the 'Data-Decision Disconnect'.

Apr 17 •

Rick Dronkers

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