The old GTM playbook is broken, and AI is the culprit. But this isn't another doomsday post. It's an honest exploration of what the data is telling us & what it feels like on the ground.
The Great Go-to-Market Reset, Part 1: The…
The old GTM playbook is broken, and AI is the culprit. But this isn't another doomsday post. It's an honest exploration of what the data is telling us & what it feels like on the ground.